{"product_id":"special-the-untold-story-of-australias-holden","title":"Special: The Untold Story of Australia's Holden","description":"\u003cp\u003eThis is a fascinating history of an iconic car - the FJ Holden - and the story of the extraordinary success of General Motors Holden. The FJ Holden is an unmistakable, much loved, and unique symbol of Australia.\u003c\/p\u003e\n\u003cp\u003eBut, how did it get this way? Exactly how did an American car company so accurately grasp Australia's automotive pulse to create a car which is now an Australian automotive icon?\u003c\/p\u003e\n\u003cp\u003eRight from the beginning, Holden understood the importance of brand, the need to create a car for every purse and purpose. The advent of the FJ Holden, seen as \"Australia's Own Car,\" revolutionized Australian automobility. Australians clamored for the Holden not just because it was a (relatively) affordable car but because it was seen as symbolic of the new post-war era of increasing prosperity.\u003c\/p\u003e\n\u003cp\u003eHolden now enjoys a unique, iconic status in the automotive culture of Australia. In this fascinating book - part social history, part corporate history, part biography of a car.\u003c\/p\u003e","brand":"Motormedia","offers":[{"title":"Default Title","offer_id":54103553737031,"sku":"9781741751727","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0902\/2609\/8503\/files\/9781741751727.jpg?v=1780929646","url":"https:\/\/motormedia.co.uk\/products\/special-the-untold-story-of-australias-holden","provider":"Motormedia","version":"1.0","type":"link"}