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The Origin and Evolution of the VW Beetle

The Origin and Evolution of the VW Beetle

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From its origins on the eve of World War II to its continued production today, the VW Beetle is, without doubt, the most pervasive automobile ever produced. Its consistency of styling and engineering defined traditional marketing theories, yet its low cost and reliable design gave it a universal appeal. As a result, its numbers surpassed even those of the Model T, with over 200 million Beetles sold around the world to date.

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ISBN: 9780915038459

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  • Author

    Terry Shuler, Griffith Borgeson, and Jerry Sloniger

  • Pages

    176

  • Binding

    Hardback

  • Publisher

    Automobile Quarterly

  • Published

    1985

  • Condition

    Used - Very Good