Triumph & Standard Cars

Two companies with established pedigrees were brought together in 1945 by Sir John Black, then Chairman of the Standard Motor Company, to form Standard-Triumph International. The inspired use of the Triumph brand, initially on a conventionally designed saloon, and then on a world beating range of sports cars that immediately gained success in competition, created a strong desire for the brand amongst enthusiastic motorists who appreciated its style and engineering.

Changing use of language led to the Standard name being discontinued, with all models subsequently sold as Triumphs.